9ice, Darey Art-Alade perform at Adopt Campaign


Singers, 9ice, and Darey Art-Alade were among celebrities who graced the launch of the Adopt Campaign Initiative by the Federal Ministry of Youth and Sports Development.

Adopt Campaign serves as a platform to raise funds for Nigerian youths especially athletes, in order to become world champions.

The ministry, through the programme, provides private individuals and corporate organisations the opportunity to pick an athlete, team and sporting facilities and sponsor them.

During the event, 9ice thrilled the crowd with a song he recorded with 2face, Street Credibility and followed it up with his hit single, Gongo Aso.

Also the son of a renowned Nigerian entertainer, Art Alade, Darey received a standing ovation with his ‘Pray For Me’ song.

Speaking at the event, Minister for Youth and Sports Development, Hon. Sunday Dare described the initiative as a development scheme that was conceptualised and developed in collaboration with the organised private sector and privileged individuals in society to support athletes.

“Nigerian youths have goals, they hope to succeed in whatever they do and the aim of an athlete is to be world champions, to stand on a podium and fly the country’s flag.

“So, as a country who believe in dreams, they need our support so that can win gold, bronze medals and make the country proud,” he said.

“Let us support their dreams with what little we have, our actions will definitely assure them that they are not alone by they have the backup of Nigerians.

“By adopting an athlete means you are part of their story and to the story of Nigeria as they take their place in history,” the Minister added.

The minister added that, beyond the Adopt-Campaign of the ministry, other urgent areas of possible partnerships between organisations could be the sponsorship of grassroots sports competitions, organization, and coaching programmes, media initiatives to project the activities of the ministry.

The Work Experience Programme

He also used the medium to urge Nigerians to embrace another new initiative of the ministry, the ‘Work Experience Programme’ (WEP) initiative.

According to him, the initiative is to ensure that young people acquire a level of experience and hone their skills, to make them suitable for employment and to acquire the required skills for self-development.

Also, the Permanent Secretary, Olusade Adesola in his welcome remarks said that it was merely stating the obvious that the right investment in youth would not only build resilient nations but create conditions that support economic growth and social stability.

He said that in order to be able to harness the potentials of the youth, “we must forge partnerships” and the campaign is a platform for engagement with the public and private organisation for support for the youth development agenda and the sports sectors through the Work Experience Programme and the Sports Adoption Programme.