Advertisement: FCTA registers outdoor media practitioners

Hudu Yakubu, Abuja 

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Inline with global best practices on Outdoor Advertisement, the authority of the Nigerian Federal Capital Territory Administration, FCTA, has embarked on registration of Outdoor Media practitioners within the nation’s capital, Abuja.

In an interview with Journalists during the exercise, the Director of the Department of Outdoor Advertisement and Signages with the FCT, Dr Babagana Adam noted that, in the course of the exercise the department was able to achieve about 96 – 100 percent registration of the Outdoors media practitioners.

Dr Adam added that the exercise would also aid to sanitise and maintain the esthetics beauty of Abuja to compete with other developed countries across the globe favourably.

“We make about 96-100 percent register media practitioners, the third party signage and we fault and even them said we have achieved it too much,  but you know we cannot just say this should go and this should stay, so the best way for you to re-evaluate them is to de-register them and for them to fulfill certain criteria. So at the end of the date,  today is our closing date for the verification, registration and validation”. 

“So from what we are seeing, I think we will drop more than 50 percent of the practitioners in Abuja and that will be very good for us because we will have professionals, we will have people who have documents, the people that have being doing business with us, people that are indebted with us  so, I think that is the whole exercise that we have being doing to streamline and have from 100 to have atleast like 50 draft so, we have like 50 percent practitioners registered so that it will boost the business and bring professionalism to it and that is why we are hoping for “, Dr Adam explained.

The Director hinted that the level of compliance from the practioners since the commencement of the exercise was excellent adding that their clients were even calling for extension of the closing date.

He stressed that the gesture will help in bringing sanity and discipline to the whole exercise.

According to him, “For now we want to show them that we will stick to the rules of the game. In the past, they even determined whether it should be extended or close. Any body who doesn’t come on the date we have designated which is 20th February 2020, will have to wait for another time that we will open the window again”.

Dr Adam stated that defaulters of the registration exercise within the nation’s capital would be delisted in their portals adding that any of their clients who is found contravening the law would be prosecuted and jail after determination of the issue in court or pay fine adding that they have rules of engagement.

The Director who revealed that at the end of the registration exercise, apart from the sanity, they will also know the exactly number of board in the city where and who owns them said, it will further enable them to achieve a lot of safety in term of control, standardization and regulations thereby sanitizing the entire environment and maintain the esthetics beauty of Abuja.

“It is not all about money, is all about sanitizing the environment, maintaining the standard and discipline with the industry.  

“Nobody is indispensable as far as we are concern, if you are a law enforcement Agent, you should be the first person to obey the law because if you bend the law people will bend you,” he stated.

Commenting on compromise on the side of the staff, he cautioned the staff to desist from any act that may jeopardize their reputation in the course of discharging their lawful duty, thereby urging them to ensure that professionalism, honesty and transparency is exhibited.

Dr Adam stressed that any of their staff that compromised with the laidown rules governing the practice would be dealt with that person firmly in line with their in-house administrative procedure.

He added that those who were law abiding would be rewarded through training and building their capacity on the job.

The exercise which began on the Tuesday 18th of February 2020 under the Departments of Outdoor Advertisement and Signages in the FCTA, brought together practitioners across the city to update their businesses and ended up on Thursday 20 February 2020.

Peace PIAK