Barcelona have ditched their traditional stripes with a controversial new home kit.
The Nou Camp club have been known for their iconic blue and red stripes but have now opted for a checkerboard design for their new shirt.
The Catalan flag is also included on the neckline on the front of the jersey, rather than featuring at the back as it usually does.
They previously went for just a single stripe as they went on to win La Liga in 2012/13 and their half and half shirt design in 2008/09 saw them become the first Spanish side to win the treble with the league, cup and Champions League.
But they have now gone in a completely different direction with an approach which has not gone down well on social media.
Fans around the world have slammed the shirt as “disgusting”, “horrible” and “just not Barca”, drawing obvious comparisons with Croatia’s kits.
Barcelona claim “the new design takes its inspiration from the city of Barcelona by incorporating the characteristic blocks of its Eixample district, home to some of the most emblematic buildings designed by the great architect Antoni Gaudí.”
It was launched as part of a new worldwide Barcelona campaign using the tagline “talent takes different shapes” and featuring Barcelona stars as well as rising talents from the city in fashion, culture, science and cuisine.
Barcelona skipper Gerard Pique said: “The kit is something new and exciting.
“It might be different but it is 100 per cent Barca and it is even better that the design represents the bond the club has with the supporters and the people who are driving the city forward”.
They are not the only European giant to ditch a traditional stripe design this year, with Juventus also angering fans with a half and half kit design.