BON partners with FIFA on free-to-air broadcast rights

Lekan Sowande, Abuja

The Broadcasting Organisations of Nigeria, BON, has signed a Free-to-air licensee Agreement with the world football governing body, FIFA to provide the widest broadcast of the all FIFA competitions on Nigeria’s terrestrial broadcast stations.
The agreement which includes all FIFA events for this year starting with the ongoing Under-20 World Cup in Poland, the Women’s World Cup in France, the Under-17 World Cup in Brazil, the Beach Soccer World Cup in Paraguay, will see BON stations deliver all FIFA competition matches to Nigerian audiences.
Speaking at a Press Conference in Abuja, the Acting Chairman of BON, Mr. Godfrey Ohuabunwa said Nigerian football fans  now have the opportunity to watch all FIFA World Cup Competitions for free and direct to home this year.
Ohuabunwa, who expressed happiness on the broadcast rights acquisition called on stakeholders as well as the private sector to make this venture a rewarding and value laden experience for the growth of both broadcast and sports industry.
He said the benefit of the partnership to Nigerian broadcast stations were numerous.
“The good thing is that we have broken the ice and I think is a welcome development that today we are dealing directly with FIFA. The benefit too is that it make it cheaper, it create synergy and remove some of the problem we have had before. So the partnership is the beginning and we hope it would not be the last,” he said.
“The rights cost is one-tenth of what it would have cost us if ordinary each station went to FIFA. So, we can say we got the rights very, very, very reasonably, a reasonable price that will not only reasonable to us but make us make profit”.
According to the Senior Sales Manager of FIFA TV Services, Ian Wilson Young, “we welcome the opportunity to work with BON as FIFA’s exclusive free to air licensee in Nigeria as well as create a direct relationship between FIFA and BON for the first time which I believe will be very beneficial to the future.” 
The Broadcasting Organisations of Nigeria, BON, is a broad coalition of public and private broadcast stations in the country.
Already, BON which comprises over 145 members has put in place a task force that will manage the broadcast rights to ensure coverage of all the four World Cup competitions.