Buenos Aires 2018 Youth Olympic Games Organising Committee has expressed sadness over the sudden death of chairman of Vero Communications, Mike Lee.
He passed away following a heart attack at the age of 61.
Lee founded Vero after London won the right to host the 2012 Olympic and Paralympic Games and built it into one of the key strategic communications firms in the sporting world.
He spearheaded successful bids for the Olympics and Paralympics from Rio 2016, Pyeongchang 2018 and Paris 2024 as well as the Buenos Aires 2018 Youth Olympics.
In a statement on Monday, the Committee said that Lee was a good friend and a source of inspiration whose visionary mind helped to make the dream of hosting the Summer Games by Argentina come true.
Gerardo Werthein, president of the Buenos Aires 2018 Organising Committee said: “Mike Lee was a good friend and an excellent and very capable professional. I had the privilege of working with him.
“Mike was a key player in the victory of Buenos Aires’ candidacy to host the Youth Olympic Games.
“His skill also helped the Argentine capital to win its bid to celebrate the 125th IOC Session, which took place in September 2013. We were honoured by his warmth and brilliant writing.
“My deepest condolences to his family and loved ones. Our thoughts are with Mike´s family and friends”.
Vero also successfully worked towards rugby sevens and surfing, gaining their place on the Olympic programme and on numerous Presidential and brand-building campaigns.
Lee had taken a step back over the past year to pursue other interests in his life including studying for a Master’s degree and spending more time cycling.