Cultural industry, source of revenue for sustainable economy– Don

Nigerian Traditional Art

Prof. Olu Obafemi, the President of Nigerian Academy of Letters (NAL), says the cultural industry and applied humanities remain the easiest source of massive revenue for a sustainable economy in Nigeria.

Obafemi said this at the annual lecture of NAL held at the Osun State University, Osogbo.

The lecture had as theme: “Cultural Industry and the Contribution of Humanities to National Development: A Case Study of Durbar.’’

Obafemi said that it was high time government pursued its diversification of the economy through the cultural industry.

“The bottom line is that as long as we pursue a mono-cultural economy based on oil and gas whose features are subjected to vagaries of international trends, we cannot dream of sustained economy.

“This may have informed government’s increasing awareness of the need for economic diversification which requires concrete policies and strategies, including the exploration of the domain of culture,’’  he said.

Also speaking, Prof. Mohammed Buratai, who was the guest lecturer at the occasion, said that it was high time government tapped the rich resources of culture to develop the economy.

Buratai, a professor of Theatre and Performing Arts at the Ahmadu Bello University, Zaria, said much damage had been done to the economy by neglecting the opportunities in the cultural industry.

He said it was high time NAL started the campaign for national development through the cultural industry to ensure sustainable development.

In a remark, Prof. Labode Popoola, the Vice-Chancellor of Osun University, said NAL should proffer solutions to the various challenges confronting the academia.

Amaka E. Nliam