Experts urge Nollywood to dignify Nigerians in its films


Nigerian movie industry has been urged to evolve a national film culture that would dignify Nigerians.

This was the submission of experts in Screen Play Development and Pitching Essentials, Messrs Emad Ahmad and Efefiong Akpan,  at the ongoing 2019 Nigeria International Film Summit in Lagos.

Speaking on ”FilmLab Nigeria Masterclass on Scripting/Development and Pitching Essentials.” They said, ”It is time that  Nollywood film producers have national intellectual direction in story-telling.

 ”This involves the continuation of intellectual discussion of  the Nigerian situation on screens and a national message device in their films.

 ”To do this effectively, committing time and money to research is essential and ensuring a high concept that combines romance, politics and music.”

Akpan said that coming up with a higher concept movie would help such films to be globally accepted.

He said that the film producers and screen writers should understand the themes of whatever films they wanted to produce and learn how to transfer local meanings from such films to national meanings.

He regretted that most of the existing Nollywood movies were meant for TV Soap Operas, adding that the producers should move from element of entertaining to messaging.


For his part, Emad Ahmad, a Pitching Essential expert, said that film  producers should be realistic in the way they would want to present their  characters.

He said that being realistic  would involve moving from being static to being adventurous.

According to him, about 99 per cent of  movies produced in Nigeria were done indoors, while adding that they should do  subsequent ones  in fundamental ways by giving them life.

Similarly, Ms Ifeoma Onah, who spoke on  producing Faith-based films, said that film  producers should create an avenue for church ministers to watch their films so as to  have  an idea of the messages such films wanted to pass on.

She said that this would persuade them to encourage their church members  to support such films and watch them in cinemas.

Onah said that there was also the need for the films to have the right value that would make them appealing to a larger audience.

Rahila L.