FCTA targets N1bn annual revenue from Advertisement, Signage

By Hudu Yakubu, Abuja.

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The Federal Capital Territory, Abuja.

Nigeria’s Federal Capital Territory Administration, FCTA, says it is targeting almost One Billion Naira annual revenue generation through its Department of Outdoor Advertisement and Signage, DOAS, if there is full compliance from their clients and practitioners.

The Director of the Department of Outdoor Advertisement and Signage in the FCT, Dr Babagana Adam, stated this after he led staff of the department on an enforcement exercise in Abuja, Nigeria’s capital.

The Director hinted that the enforcement exercise was aimed at ensuring that all the practitioners are licensed, pay their dues and follow the procedures, rules and regulations of the FCT and the country as a whole.

The exercise was also to sanitize the environment and ensure that the codes of outdoor advertisement in the FCT are effectively practised and followed to the letter.

Dr Adam said the department, under his watch, would do all it could to impress Nigerians and FCT residents in particular to have some resemblance of efficiency, effectiveness and environmental sanity in addition to revenue generation for which the department was established.

He frowned at illegal posters, symbols and signage polluting the Federal Capital Territory, Abuja, as the city is the mirror through which international communities view the country.

The Director further revealed that there are code and regulations for outdoors advertisement panels:

“So we are out, we are trying to enumerate, we are trying to enforce and we are trying to ensure that people comply with the existent code of the outdoors advertisement because if you leave it, it will litter the environment and pollute it and the beauty of Abuja would not be there for people to see.

“And as citizens, we need to maintain the heritage and beauty of the city.”

The Director furthermore warned that any of their clients or practitioners within the city that carries out the exercise outside the normal by-law would be penalized; any individual who violates the stipulated guideline would be made to pay One Hundred Thousand Naira, while a corporate body would be fined One Million Naira.

“You can see most of the signage that they have up in the city, more than eighty percent have not been paid for, they owe for years.

“So we are trying to come out and tell them that as the FCT and the six area councils, we mean business and want to sanitize our environment and increase our Internally Generated Revenue, IGR.

“When we have this sanity and safety for our citizens and IGR, we can do more for our schools, business and so much more for our personnel.

“So, at the end of the day, I think it will uplift the quality of life we have by carrying out these outdoors advertisement activities”,  Dr Adam noted.

He urged the FCT residents to co-operate and support the department by reporting any illegal outdoors advertisement, Signage to the department for necessary action. 

“We will very soon make our call number public so that people can call our attention either along the way or anybody they know that is working with the department”,  Adam promised.

Amaka E. Nliam