Real Estate practitioner, Mr Olabisi Akanbi, has urged private sectors to partner governments at all levels to reposition the creative industry in Nigeria.
Akanbi, who is also the Chief Executive Officer of Labor Groups (Real estate and automobile company) Lagos, made the plea in Lagos.
“I read a report in a foreign journal that explained how foreign investors are rushing into the Nigerian business environment in spite of the COVID19 pandemic.
“This is due to the low-risk perception of our country, if Nigerian business owners fail to see what these foreigners are seeing then it will be to our loss and their gain.
“The main reason I am investing in the creative industry space and other private business owners can plug into the creative industry because there are a lot of untapped talents on the streets.
“More fresh injection of funds is needed in the industry and I encourage my colleagues in the private sector to tap the huge human resource goldmine,” Akanbi said.
Akanbi added that the private sectors need to know that creative industry was a major contributor to the gross domestic product in Nigeria.
“Creative industry is not an entirely hopeless situation because the industry has proven that it is a key contributor to the Nigerian digital economy.
“The evident is the increase in revenue from online audio and visual content streaming, the pandemic has only tasked us to be more creative and strategic.
“As a real estate player, I also borrow some principles from my business to apply in my intervention in the creative industry by aligning ourselves with a talented and creative artiste such as “Dotman,” Akanbi said.