Nigeria, Ghana and 52 other partners are collaborating with the United Arab Emirates, UAE, in its multi-city tourism walk show, tagged ‘Dubai Tourism’, across major cities in West Africa.
Head of Campaigns/Africa at the Dubai Tourism, Mr Salim Dahman, said the road show was scheduled to kick-off from February 24 to March 2, and that 52 partners across hospitality, entertainment and retail sectors would interact with key trade partners in Ghana and Nigeria during the Dubai Tourism.
He said that the annual road show would hold across key cities in Ghana and Nigeria to increase the promotional efforts of the city’s tourism proposition to African tourists.
” Accompanied by a record number of 52 Dubai-based partners, Dubai Tourism will begin the 2020 road show in Accra, Ghana, on Feb. 24; followed by Abuja, Nigeria, on Feb. 26; Port Harcourt, Feb. 28; and Lagos on March 2.
” The road show will highlight Dubai’s affordable experiences and the diversity of the city’s offerings to key travel partners in the West African region; spanning across travel, accommodation, entertainment and citywide events, with a focus on family travel.
” The key elements of the event will include breakout network sessions, partner presentations, one-to-one meetings, an education session and Dubai Expert certifications and a briefing update on Expo 2020.
On the investment potential of Dubai Tourism in Africa, Dahman said: “The African region is of significant importance to Dubai and we will continue strengthening our relationships and developing strategic activities in this fast growing market.
” The upcoming road show gives us the opportunity to reach out to all of our key partners, to align on future trade opportunities and ensure Dubai continues to remain front of mind for African travellers.
” We will continue to be present throughout the year and aim to steadily increase the number of partners we bring with us each year to this landmark roadshow.
” In 2019, Nigeria was one of our top performing source markets with a year-on-year increase of 33 per cent in visitor numbers, supported by the increase in seat capacity from Emirates Airline between Dubai and Nigeria in the summer.”
Dahman added that there were growth in tourism numbers from Africa in 2019, adding that Dubai Tourism will sustain the momentum and strengthen relationships with key industry stakeholders in the region.