Nigerian vendors, printers profit from sale of World Cup schedule


Vendors and printers of World Cup match schedule leaflets are currently smiling to the bank as the glossy-pictures of the fixtures are currently recording increased patronage from residents of Enugu.

Many newspaper vendors are having huge patronage in their stands due to the World Cup match fixtures leaflets.

The World Cup fixtures leaflet is sold for between N100 and N300 depending on the content (information), design, picture and number of pages, not exceeding six pages.

Most of the World Cup schedules from different authors (or printer) have the following information in common: complete schedule of matches, according to various groups and information on stadia being used for the matches.

Others are information on individual teams, names of players in each squad and positions being played as well as exceptional individuals to watch out for in individual teams.

The rest are replica of jersey to be worn by teams, names of teams and flags of countries participating in the fiesta as well as names of centre referees and other referees officiating in each match etc.

A vendor in Obiagu area of Uwani, Miss Blessing Akanu, said the sale of schedule leaflets had revitalised their dull newspapers sale, adding that for a week now, the patronage had continued to grow daily.

Akanu noted that she sells a minimum of 40 World Cup schedule leaflets daily.

“I make a profit of N3, 000 on the sale of World Cup fixtures leaflets each day,’’ she revealed.

Fred Onyekachi, another vendor at New Haven Junction by Bisalla Road, said the schedule leaflet had opened a new line of profit to supplement the low sales from newspapers for him.

“The trend is that most young people that buy sports newspapers from me also ask for a copy of the World Cup schedule leaflets.

“It has improved business for me generally as well as making my take home profit to swell.

“I go home with about N2, 500 as profit from the schedule leaflets,’’ he said.

A sports enthusiast in Enugu, Chidiebube Madu, said that the World Cup schedule makes it easier for one to follow development at the Coupe de Mundial.

“It allows one to eye-mark the progress of various countries at the fiesta,’’ Madu said.

Nigeria’s Super Eagles and 31 other countries will trade tackles at the June 14 to July 15 football fiesta.

Nigeria are in Group D alongside the Albiceleste of Argentina, Iceland’s Strákarnir Okkar (Our Boys) and Vatreni of Croatia.

The event will feature 64 matches, all of which would be televised by various Pay Television Networks in the country.