The TV industry is about to enter “a second wave of disruption” due to new players in the streaming market, the BBC chief Tony Hall has said.
Lord Hall says the main impact of the new Disney and Apple streaming services may be felt by Amazon and Netflix.
However, these disruptions are an opportunity for Brroadcasters to offer an even better service to the public.
“Our industry is about to enter a second wave of disruption,” a speech he is set to read on Wednesday at the Royal Television Society convention in Cambridge reads.
“The first was about the rise of Netflix, Amazon and Spotify – market shapers that fundamentally changed audience behaviour, often at the cost of huge losses or massive cross-subsidy.
“The second wave will see a range of new entrants entering an already crowded market.
“We saw it last week as Apple announced their new subscription service. Disney, Hulu and others are to follow.
“This is, of course, great for audiences. Possibly.”
According to the BBC’s Director General, the libraries of Amazon and Netflix are “likely to shrink, as programme-makers pull their content away from these services to place them on their own”.
“The established streamers will need to fight harder to offer the value they currently give today.”
He explained how broadcast organisations can tap into this new wave by drawing an example from the success of audio streaming services, arguing that they do not only serve the younger audience
“In the space of a year, iPlayer’s reach to young audiences is up by a third.
“There is really promising growth right across the piece.
He said extended availability and exclusive content were the essential tricks needed to stay ahead.