When the 60-person Arena Cinelounge in Los Angeles opens again for the first time in months, more than a dozen seats will be filled by cardboard cutouts of James Dean, Charlie Chaplin and other Hollywood icons.
The seating arrangement, designed to encourage social distancing among the 15 real-life patrons who will be allowed into each screening, is one of the new safety measures theatres are putting in place to reduce the chance of corona virus spread.
“We’re going above and beyond to make sure that everything is spotless and that audiences feel comfortable and safe being with us for two to three hours,” owner Christian Meoli said.
It is unclear, however, when Meoli and other theatre operators will be able to welcome back guests.
While about 780 indoor cinemas have reopened around the country, officials in Los Angeles County, the largest movie going market in the United States, have not yet given a green light, voicing concern about a rise in corona virus cases.
New York City, the country’s No. 2 movie market, also has not set a date for cinema re-opening.
The theatre business has been devastated by the corona virus shutdowns that began in mid-March, laying off tens of thousands of employees and borrowing funds to stay afloat.
The industry is hoping for mass openings in July, when nationwide chains AMC Entertainment, Cinemark and Cineworld’s Regal Cinemas are scheduled to be back in business.
All plan safeguards including limited attendance, extra cleaning and face masks for guests and workers.
Walt Disney Co has said it will roll out action epic “Mulan” on July 24. AT&T Inc’s Warner Bros. had been set to follow with director Christopher Nolan’s thriller “Tenet” on July 31, but the studio postponed the debut until August 12.
More shuffling of the schedule could come, depending on the progress of the corona virus pandemic.
Currently, the first widely released film on Hollywood’s schedule is “Unhinged,” a road rage drama starring Russell Crowe, set to debut on July 10.
Crowe said he was encouraged to hear reports that moviegoers have been longing to head back to cinemas, especially for thrillers.
“They wanted to be back in that place, in that safe place, in that room, where all the craziness is just happening on the screen, not necessarily in their own lives,” Crowe said in an interview.
In Los Angeles, movie fans had mixed opinions about heading back to theatres.