Unbundled courses to address challenges in Media Industry

 By Temitope Mustapha, Abuja

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The unbundled courses from Mass Communication will address emerging challenges in the media industry and expand frontiers of knowledge and skills acquisition.

The former Dean of the School of Mass Communication Lagos State University and current President Association of Communication Scholars and Professors, Lai Oso said this in an interview with Voice of Nigeria in Abuja.

Porfessor Oso said the existing curriculum lacked the potentials to address emerging problems confronting the Media industry.

Global platform
He stated that the newly created courses would provide more opportunities for specialisation and place the Nigerian university system on the global platform.

According to him, “It will facilitate indepth studies, specialisation and better research.

“The unbundled programmes Cinematography, Adverstising and others were designed by communication scholars and professionals like NIPR, NBC, NAPCON and some Media Houses were involved. It was collectively done and it began about a year ago so the move by the National Universities Commission was apt.”

The communication expert stressed that unbundling of programmes in the Nigerian university system was not new.

“This is not the first time a programme will be unbundled, so many courses have emerged from Political Science such as International Relations and others we didn’t have so much noise on. So why would people say the stakeholders pressurised NUC to take this step, the unbundling of courses in our university system is part of what is emerging globally.

“The NUC has only fulfilled its mandate, and the process will reposition Mass Communication on the minds of students and make them focus more on their areas of specialisation,” he explained.

Professor further said that technology redefine audience of  the media industry into several categories hence pointing challenges that must be addressed in the industry.

“If you look at what technology is doing now in the area of Mass Communication, the expansion and specifically audience are already been redefined,  you will see that there are new challenges. So to be able to accommodate these emerging problems, there is need to expand frontiers of knowledge and skills acquisition,’ he stressed.

The National Universities Commission had unbundled Mass Communication into seven new programmes to be domiciled in a Faculty/School/College of Communication and Media Studies.

The seven new programmes are: Public Relations, Advertising, Broadcasting, Film and Multi-Media Studies, Cinematography, Development Communication Studies and Information and Media Studies.

 

 

Mercy Chukwudiebere