US pop star, Ariana Grande has sued fashion retailer, Forever 21, for using her trademark style to promote its products without her permission.
She is seeking $10 million over claims that the brand created an online campaign with striking similarities to her music videos, such as “7 Rings,” from late last year.
“Even a single social media post by Ms Grande can garner fees of several hundred thousand Dollars and her longer-term endorsement arrangements command fees in the millions of dollars,” it said.
Images from Forever 21’s Instagram account cited by the lawsuit showed a model wearing purple camouflage clothing and a pink headband and boots similar to those worn by Grande in the “7 Rings” music video to trick its consumers into believing she endorsed their products.
A Forever 21 statement denied the allegations, adding that the fashion firm has “worked with (Grande’s) licensing company over the past two years.”
Reports say last week that Forever 21 was preparing for a bankruptcy filing.
Sunkanmi Adewunmi/Sammie Idika