Trophy Lager Beer, produced by International Breweries Plc, a part of the world’s largest brewer, Anheuser-Busch InBev, has started a campaign, #RaiseATrophy, aimed at supporting the Super Eagles at the ongoing 2018 World Cup in Russia.
As part of activities driving the campaign, Trophy Lager unveiled the biggest World Cup trophy monument, built with trophy cans, at the National Stadium in Lagos on June 14.
The campaign, according to the brand, is driven by the belief that when confronted by challenges, Nigerians have always risen to the occasion and achieved the impossible as evidenced by its being the first African team to win the football Olympic gold medal, among other feats.
Marketing Director, International Breweries Plc, Arne Rust, said, “The #RaiseATrophy campaign is a demonstration of the fact that Trophy Lager believes in Nigeria and that the country can brave the odds to bring home the ‘Trophy.’
“This campaign is also consistent with our brand’s position as pride of the (south) west and widely accepted as the honourable beer that’s deeply rooted in the region’s socio-cultural values.”
The brand also launched the Belief Anthem, which encourages the national team to ‘Bring Back the Trophy’, composed and produced by Cobhams Asuquo and performed by Adekunle Gold, Mayorkun, and Oduniyi Tope.
On his part, Marketing Manager, Trophy Lager, Funso Elubeku,“The true test of patriotism is when fans stand together and believe their team will rise to the challenge no matter who the opponent may be. Through the #RaiseATrophy” campaign an unprecedented wave of belief will be ignited amongst fans.”